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10 Reasons Why Blockchain Matters

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Published on: September 6, 2024

By: Flavia Tropia

10 Reasons Why Blockchain Matters

Blockchain has been on the front line as one of the most revolutionary technological inventions of the modern age for the following 10 reasons.

Living in the era of fast development of new technologies sometimes it is challenging to follow the pace. From AI to cryptocurrencies, new innovations always seem to be emerging and many require our focus. Among all these, blockchain technology is deemed as one of the transformative forces that have the potential of revolutionizing several sectors. Below are ten strong reasons why blockchain matters and why you should pay attention to it.

1. Decentralization and Democratization of Data

Blockchain operates on a decentralized network, meaning no single entity controls the data. This democratization ensures equal access for all users, enhancing data privacy and security. By eliminating intermediaries, blockchain paves the way for unprecedented personalization and customer value.

Example: Imagine working in a company where everyone can access important information without waiting for approval from a boss. This open access helps everyone work together better and come up with new ideas faster.

2. Enhanced Data Reliability

Blockchain’s open ledger system improves data reliability. Each transaction is verified by the network and recorded in an immutable ledger, reducing the risk of counterfeiting and enhancing transparency. Industries like supply chain management have already adopted blockchain to track transactions, inventory, and deliveries more efficiently.

Example: It is similar to the drug industry, for instance, where there is no clear demarcation between the two types of costs. All processes of drug production and delivery are documented in the blockchain. This helps to ensure that you get a genuine medicine and not fake one hence helping to fight cases of fake drugs.

3. Improved Survey Data

Blockchain enables users to share data blocks with other users for analysis and this helps in making surveys more focused and efficient. This cuts down on the number of questions that are asked and allows for more useful data to be collected, thus improving the quality of data collected.

Example: A research company can use blockchain to get direct access to user data. This means they can skip asking basic questions in surveys and instead focus on deeper, more insightful questions, making their research more effective.

4. Access to Customer Behavior Data

Non-Fungible Tokens (NFTs) represent a significant advancement in tracking customer behavior. Unlike traditional search engines, blockchain can track NFTs and their sales, giving comprehensive information about the buying habits in various industries such as fashion, music,art and gaming. Example: An online art marketplace can track which digital artworks (NFTs) are being bought and sold. This helps artists and sellers understand what’s popular and tailor their offerings to meet demand.

5. Superior Predictive Analytics

Blockchain can enhance predictive analytics by providing a vast amount of reliable data. This improves the accuracy of algorithms, enabling better forecasting models, understanding pricing dynamics, and building actionable segmentations. Example: A bank uses blockchain to collect vast amounts of transaction data. This data helps them predict market trends more accurately, which means they can give better investment advice to their clients.

6. Increased Security

Blockchain creates an encrypted, tamper-proof record of transactions, significantly reducing the risk of fraud and unauthorized activity. By decentralizing data storage, blockchain makes it more challenging for hackers to access sensitive information. Example: Imagine your health records stored in a system that’s almost impossible for hackers to break into. Blockchain makes this possible by encrypting each record and linking it securely to previous ones, keeping your information safe.

7. Greater Transparency

Blockchain’s distributed ledger ensures that all network participants see the same information simultaneously. This transparency eliminates discrepancies and opportunities for fraud, as every transaction is time- and date-stamped and visible to all authorized users. Example: In the shipping industry, a company uses blockchain to record the entire journey of products from the factory to the store. Everyone involved can see the same information, reducing misunderstandings and ensuring everything runs smoothly.

8. Instant Traceability

Blockchain’s audit trail capability allows for the immediate tracing of assets throughout their journey. This is particularly valuable in industries concerned with environmental and human rights issues, as it provides verifiable proof of origin and helps combat counterfeiting. Example: A grocery store uses blockchain to track where their food comes from. If there’s a problem with a product, they can quickly trace it back to the source and fix the issue, ensuring customer safety.

9. Increased Efficiency and Speed

Traditional processes that rely on paper and third-party mediation are time-consuming and prone to errors. Blockchain streamlines these processes, allowing for faster and more efficient transactions. Documentation and transaction details can be stored on the blockchain, reducing the need for paper exchanges and speeding up settlement times. Example: Buying a house usually involves a lot of paperwork and waiting. With blockchain, a real estate company can speed up this process by handling everything digitally, making buying a house faster and less stressful.

10. Automation with Smart Contracts

Smart contracts on the blockchain can automate transactions once pre-specified conditions are met. This reduces the need for human intervention and reliance on third parties, further increasing efficiency and speeding up processes such as insurance claims settlement and contract fulfillment.

Example: An insurance company uses smart contracts to handle claims. When you file a claim and provide the necessary documents, the smart contract automatically checks everything and processes your payment quickly, without human delays. Blockchain is not a mere hype but a revolutionary idea that revolutionizes the way data is managed, transactions made, and trust established in multiple sectors. Blockchain is not just a technology that adds new tools into a company’s toolbox but rather a system that can create new value propositions for customers. Thus, given the fact that the use of blockchain is only going to increase in the future, it is a technology that should be adopted and studied today.